Gucci’s Jackie 1961 Revival

Gucci’s Jackie 1961 Revival

Redesigned by Gucci’s creative director Alessandro Michele, the Jackie 1961 pays homage to its namesake – the ever-elegant Jackie Onassis. Style icon of the 60s and 70s, this bag was one of her most worn during this time. As we often see the return of past-decade accessories, this year is no exception with : puff sleeves, a la Henry the Eighth and all-out cargo print worn by the likes of noughties popstars-  2020 has been a year of honouring the greats.


Gucci launched an exciting campaign for the Jackie 1961 featuring both male and female brand celebrity ambassadors. K-pop stars, models and fashion bloggers alike are jumping at the chance to photograph with the twice-crowned ‘it-bag’. The compact, elegant yet understated half-moon shape is adaptable to both sexes, making for a universal must-have item this quarter.


Along with variations of size and design, the new versions of the Jackie 1961 cater to fashion’s current love-affair with pastel colours, offered in light blues, pinks and creams. The perfect colourful piece to show off at your Spring/Summer picnics of the season.

Shop the full range of Jackie 1961, visit Gucci at 190 Edward Street, Brisbane.

About Edward Street

Of historical importance in Brisbane’s CBD, Edward St has emerged as Queensland’s most prestigious and exciting retail precinct. Adjoining the internationally renowned Queen Street Mall, it’s where contemporary glamour meets traditional craftsmanship in a quintessentially subtropical environment.