About

A tailored Italian suit, a signature crocodile Birkin bag, a single diamond; indulge in luxury at Edward Street.

Of historical importance Edward St Brisbane has emerged as Queensland’s most prestigious and exciting retail precinct. Adjoining the internationally renowned Queen Street Mall, it is where contemporary glamour meets traditional craftsmanship in a quintessentially subtropical environment. Beyond the glazed facades of Louis Vuitton, Cartier, Hermes, Tag Heuer and other global icons, the energy of the city recedes with comfort and style. Edward Street today is synonymous with excellence, a destination for the world’s most discerning customers and showcasing premium international brands alongside Australia’s freshest new labels.

Luxury, Quality and Craftsmanship

Leading international luxury brands representing the world’s most talented designers, tailors and artisans find their home at Edward Street. Young Australian collections and local labels inspired by Brisbane’s colour and verve complement these brands of global significance. Edward Street brings the world’s most desirable items together, from practical and elegant everyday pieces to handcrafted treasures.

Edward Street Collective

Founded in 2016, Edward Street Collective comprises property owners and retailers bound together to promote Edward Street as one of Australia’s premier luxury and lifestyle precincts. The ESC Champions Collaboration between landowners and traders coordinates and drives marketing and promotional activities as well as activations and acts as a unified voice and advocate for the Edward Street precinct. Edward Street collective is also the central point of contact for local and national media organisations, advertisers, tourism operators, government bodies and trade associations.

Edward Street Reimagined

An $11.8 million council upgrade has transformed Edward Street into Brisbane’s premier boulevard. Wide, indulgent footpaths now allow free-flowing pedestrian movement and provide alfresco dining opportunities and enhanced shopfront exposure. Frontages framed by mature trees and suspended awnings amplify brands’ retail presence. Shoppers will linger absorbing public art and sculpture installations, enhanced pavement treatments and seating in an elegant palette of materials. Creative lighting installations will enliven the precinct, showcasing heritage buildings and providing activation. The Edward Street upgrade is a key initiative of Brisbane City Council’s master plan for the CBD. Future upgrade opportunities along the street’s southern end are a natural progression.

History

For more than 130 years Edward Street has been the epicentre of Brisbane’s commerce. The elaborate facades of 19th century warehouses speak of the merchants who scoured the globe for the finest goods, shipping them back to the nearby Eagle Street wharfs. Timeless and functional, goods were distinguished by detail and craftsmanship. Wafer-thin parchments from Dunlop and Co. at 149 Edward Street, sumptuous taffetas and fine silks from Rothwells Drapers in Rowes Arcade, hand-blown glass from general importers George Myers & Co. in the metro arts centre and the softest cowhide from Roche and Dahl in Spencers Building. Edward Street today builds on this tradition of quality and service.