The anti It-bag.
Yes, French chic is a thing. The Internet has seen many a non-believer put their two cents worth on why ‘je ne sais quoi‘ — that elusive French insouciance — is a fashion myth, and we couldn’t disagree further. Wander down the streets of Paris (not along Champs-Élysées, Avenue Montaigne or the Eiffel Tower) and you’ll catch a glimpse of her. That quintessential French girl: navy jumper tucked into light wash straight-cut denim, wispy tresses knotted low on the nape, and face left bare save for a swipe of blush and mascara. She’s into barely-there makeup, not no-makeup-makeup. Her effortlessness the reason why she’s so alluring.
And that, is exactly the appeal of Longchamp’s newly minted Mademoiselle bag. Understated, simple, functional; at its core an accessory we term the ‘anti It-bag’. No bells, whistles or supersized logos distract from its sumptious calfskin — unembellished apart from a hardware lock closure, the perforation on its body, and a discrete wax seal motif upon its hangtag. Lop it over a soft, white cotton tee and wiggle on your best jeans, because that’s all it really needs.
Available in two sizes at Longchamp boutiques from 29 August 2017. For a taste of Paris closer to home, venture into Longchamp Edward Street for the new Mademoiselle bag.
Tattersalls Arcade, 202 Edward Street, Brisbane QLD 4000 Australia
